Brownies & Lemonade
Spring Break 2022

Festival Branding | Digital | Social Media
Project Overview
Brownies and Lemonade, one of Los Angeles' premier dance event companies, has partnered with Pollen, an experience based travel company, to create an unforgettable Spring Break event in Puerto Vallarta, Mexico. This event features intimate performances from some of the biggest DJs in electronic music, local cuisine, and private parties. To make this event even more special, Brownies and Lemonade held a DJ competition for new talent to be showcased and flown out to play at this event.
Deliverables
Social Media content
Team
Art Director: Robert Mine
Graphic Designers: Hugh Dang and Lania Cortez
Motion Designer: Dustin Tuliao
Working on a team of 2 designers, one motion designer, and an art director our team was tasked with creating the visual identity for The Brownies and Lemonade's Spring Break event. Having been inspired by MTV's Spring Break show, our team gravitated toward Memphis design elements using bright colors and fun shapes to get our market excited about this event. Our marketing strategy was to advertise this event on social with a number of deliverables being created across Instagram and our website.
My Contribution
Graphic Designer