Working on a team of 2 designers, one motion designer, and an illustrator, our team was tasked with creating a number of promotional materials for The 2021 Cali Roots festival. Our team worked with Cali Root's illustrator, Shaun Logan, to design the visual identity of the campaign and event. Having been inspired by the motifs of reggae music, we wanted to visually capture those common themes of tropical beaches and relaxation in our campaign. Our marketing strategy was to advertise this event on social with a number of deliverables being created across Instagram and our website.
My Contribution
Graphic Designer
