Ultra Mobile Refresh 2020

Branding | Print | Digital | User Interaction
Project Overview
Ultra Mobile is a mobile communications company dedicated to creating innovative, authentic, mobile communication experiences for people around the globe. As part of their 2020 brand refresh, the creative team designed various marketing materials and a new design identity for their new single month phone plans for the upcoming 2020 year. To differentiate Ultra's various phone plans, we designed an identity that revolves around "international connection" while incorporating Ultra's evergreen identity.
Deliverables
Posters, Slim Posters, Sim Cards, Website, Brochure
Role
Graphic Designers: Hugh D, Laura N, Cassandra M, An T; UX Designer: Ugene Y
This project consisted of 4 graphic designers and 1 UI/UX designer. Each graphic designer was responsible for ideation, research, and final send off of collateral. Being a company that retails in various countries the team divided the design tasks to deliver translated variations of posters, brochures, and banners for China, India, Africa and more. My tasks included designing assets for the China and India retailers as well as the US posters and brochure
My Contribution
Graphic Designer